Amazon India announced that it received 38 crore customer visits in just two days during its flagship festive sale. The record-breaking traffic underscores the company’s growing dominance in India’s booming e-commerce sector, particularly during the festive shopping season.

Smartphones Register Double-Digit Growth

One of the standout highlights of the event was the strong performance of smartphones, which registered double-digit sales growth compared to last year’s festive season. Industry analysts attribute this surge to aggressive discounting, no-cost EMI offers, and exchange deals that continue to attract value-conscious buyers.

Surge Across Metros and Smaller Cities

Amazon highlighted that traffic was not just limited to metro cities. Shoppers from tier-2 and tier-3 towns contributed significantly to overall growth, with increasing internet penetration and ease of doorstep delivery driving purchases.

Consumer Electronics, Fashion and Home Appliances in Demand

Apart from smartphones, consumer electronics, fashion apparel, and home appliances saw notable demand spikes. Categories like laptops, kitchen appliances, and wearables performed particularly well, reflecting evolving consumer preferences.

Industry Experts Predict Sustained Festive Momentum

Retail analysts suggest that the robust start to the sale signals strong consumer sentiment ahead of Diwali. With deep discounts, bank tie-ups, and exclusive launches, Amazon is likely to maintain its sales momentum in the coming weeks.